2011年6月6日「モバイル英語学習」第95号(エッセイ): Conbi Culture

Notes:
expansion 拡張,拡大;
dominate: ~を支配する;
standard 基準,水準;
utility bill ガス電気水道代;
win over 勝利を得る;

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Four big Japanese convenience store companies are planning expansion into China. Even though China has its own convenience stores, such as Kedi, there is no one real dominating brand name that the Chinese can identify with. This is partly because China has many local and privately run stores already. In China, big convenience stores are seen as fashionable and also linked to better standards of service over the small local shops. Other benefits include the ability to pay utility bills and make payments with electronic cards. All these factors appear to be winning over the market in China. (by Prof.Simon Smith)
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